Active Access Launches Braking Desktop Application
July 15, 2008 | By Monika Mundell | No Comments »
Active Access is a digital content delivery platform. Their latest release offered the Direct Selling Association a brand new toy application that will inform users on updated news and events within the industry.
Users of the “MyDSALive” will have direct access through their computers all day long to receive updated news on events, industry issues and educational programs. The alerts will be delivered through the application’s ability to geographically target text crawls on the bottom of their screens.
This allows the DSA to directly connect with the direct selling population given them hot news of the press all day long.
Further to this, the MyDSALive application will complement DSA’s monthly radio show and website, Direct Selling 411.
Direct Selling 411 is a new resource for the direct selling business distributor and will contain access to streaming audio of the radio broadcasts, as well as updates of the 411 website’s new blog and other RSS blog feeds.
“We needed to connect with the international direct selling community, while minimizing the use of email and traditional mail as sole tools of communication,” said Amy Robinson, vice president of communication at the DSA. “ActiveAccess’ technology allowed us to reach our members in a unique way to keep them current on our activities and for the information not to be lost in a sea of other communications.”
If you are interested you can see a video of the active access application.
ActiveAccess can operate in the offices or homes of DSA members and does not interfere with corporate servers or network environments. Once the software is installed, the “MyDSALive” icon can be activated with the click of a mouse or by DSA itself when it needs to issue scrolling text alerts.
This feature was particularly appealing to the DSA so they could immediately get the attention of their members of important or breaking industry news.
DSA members will be able to access the active access desktop application through a light weight download that requires about as much memory as a single web page. They also claim that it does contain no adware, spyware or malware. It is a dynamic application because it can be customized in many ways. Once it is installed, it sits as an icon resembling the DSA 411 logo on a PC desktop and only requiring access to the Internet.
Tags: active access application, direct selling, dsa, my dsa live
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