Attraction Marketing
September 12, 2007 | By Monika Mundell | No Comments »
As network marketers we are always on the lookout for better ways to convert customers and distributors. Attraction marketing is a form of marketing that does exactly that. I first came across the term attraction marketing when I read Mike Dillards Magnetic Sponsoring report. Mike talks about how we can be magnetic and attract our team members to us without banging on doors and distributing flyers.
By that time I had increasingly become frustrated with the outdated marketing methods used in my MLM company. I was sick of seeing that it wasn’t the right thing to do, but every time I hinted at this toward my up line they replied with a lame answer. They didn’t know, what I started to understand. They still don’t know, that in order to have a successful business in MLM we need to become masters at marketing. Not selling!
This starts with understanding who our target market is. Do you seriously believe that by spending hundreds of dollars every month on regurgitated leads you will suddenly raise to success. Think again, see, I didn’t see this until I read Mike’s report. He opened my eyes and whilst reading his ebook (Yes I did buy it for a measly $20) I had some massive AHA moments.
From that point forward I never looked at MLM the same way again. But the reason for this post is not because I’m trying to sell you on Mike Dillard or anybody else. It is mainly to open up your perception of the real MLM possibilities. If the original sponsoring methods were so great, why do you think around 95 % of network marketers fail?
Are you starting to get it? I would suggest that you sign up for the FREE 10 Day Bootcamp over at Magnetic Sponsoring. Be warned, Mike will try to pre-sell you his book which is actually part of his attraction marketing skills. The book is very good bye the way, so if you are thinking about it, then I can definitely recommend it.
Alternatively, I just got an email in my email inbox today about this guy called Brad Weinman. It looks like Brad might be one of Mike Dillard’s disciples as he just launched a new program called Attraction Marketing Blueprint
Personally I have never heard of this guy before. But I liked the fact that he seems to have great success with attraction marketing. Brad also offers a 5 day free course and up sells his product for $67.
Once you start to see what this is all about, you will never look at MLM the way you did before. Hopefully it will help you to unlock the key to your very own success door.
Monika
Tags: attraction marketing, magnetic sponsoring
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