Avon and Suze Orman
January 5, 2008 | By Monika Mundell | 1 Comment »
Avon just buddied up with Suze Orman, a renowned personal finance expert, award winning television host and best-selling author. The idea behind the partnership is to empower women worldwide with financial assistance. Suze Orman will serve as a financial advisor to Avon representatives and help with money management, advice and strategies. This kind of service is new in the direct selling industry and if applied successfully it could prove promising for many direct sales models in the future.
Initially the service will be made available to US representatives only, but plans to expand worldwide are on the horizon.
Avon came up with the idea after doing an intern poll where they found that the biggest concern of women was money issues and wanting enough to life a satisfactory lifestyle.
Avon Representatives and employees can access to Ms. Orman. An "Ask Suze" mailbox feature on the YourAvon.com intranet site has been created so Avon Representatives and employees can submit personal questions to Ms. Orman for individualized advice and guidance.
Suze Orman will also feature at events and special meetings.
Liz Smith, President of Avon said "We know that financial security is the path to well being, self confidence and self esteem, and there simply is no one better than Suze — the world’s most sought after personal financial advisor — to inspire and educate the Avon Representatives to create more personally fulfilled lives for themselves,"
The long-term partnership with Suze will begin in January 2008.
Monika
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