Be Controversial!
October 16, 2007 | By Monika Mundell | No Comments »
As an MLM’er it is hard enough to try to get new distributors without hassling family, friends, the cat and the dog. Because success in MLM is based on the correct advertising and marketing practices we need to make sure to leave a lasting impression. At least enough to make readers click through on our ads.
One way we can stand a much better chance at this is when we are controversial in our approach. What do you think would convert better?
A Great Business Opportunity
Want a real business opportunity that wont cost you a dime ever and will
earn money for you?
or
Business Opportunities Suck!
Put your business opportunity on Steroids and Stop Your Moaning!
I think we can safely say that the second option would stand out a lot more and will have a higher chance of getting noticed. Mind you, I just knocked this up without much thought and I’m sure I can knock up an even better copy than this if need be. 
As an advertiser we have to learn to put ourselves into our readers shoes. How many ads do you think we all read every day? I have a feeling that there are quite a few and we often don’t even realize that we have been marketed to – that is how the very best of marketing works. On the subliminal of our conscience.
By writing ads that sound like the rest of them we won’t stand a chance!
We need to DARE to stand apart from the crowd and if that means using unusual words, then all the better if it gets us noticed.
So when you write your next ad copy be BOLD! It will get you noticed amongst the rest of the herd. Bah…
Monika
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