Building Your Lead Generation Rolodex

November 24, 2008 | By Monika Mundell |


Leads are the bread & butter of any network marketer and mlm business owners. Whether you do business online, offline, or a combination of both is irrelevant when it comes to getting leads for your business.

However, leads have this stigma attached to them that they are only good for right now and if they say no, then they get thrown away.

If you think like that you are wasting money! Eevn if you don’t buy leads from genealogy lists, you are losing money because all lead generation has a cost attached to it. If that cost is time, you lose money in lost time. It is a simple as that.

You should get into the habit of creating a lead rolodex that lists all your leads from A-Z. Remember, leads who say no today don’t necessarily say no tomorrow. Especially now, in times of economic disasters worldwide you will be ideally positioned for an onslaught of new blood. I truly believe that many people will be forced to look for a home based opportunity to make up for job losses.

Not only that, but a lead rolodex will protect you when you quit your current mlm because you can take it with you. I made the mistake of not doing this and in hindsight I should have because I lost over 5,000 leads when I quit my mlm company. They all sat in the mass produced crappy lead generation website that cost me an absolute fortune every month doing nothing in regards to search engine marketing.

If I had exported these leads instead, I could still be marketing to them today - unless of course they unsubscribe which brings us to the next part of this post.

Why you always need a autoresponder

Never ever prospect your leads by normal email. Always use an autoresponder because it will protect you against spam complaints which could become quite serious for you. Before you export your leads it is also a good idea to send out an email informing your leads of your move away from company X.

You can tell them you would appreciate if they were OK by receiving periodic emails from you about the industry and those that do will just move with you. At least you are not doing something unjust and keep with company regulations. Since you paid for your leads already, they are yours to keep but you still have to do things by the book.

Your growing rolodex

As your rolodex grows (it’s just a fancy name mind you), you will have an ever growing list of prospects that you can market to over and over again. And if they don’t like this, they can simply unsubscribe from your list.

But to boost your rolodex into overdrive, also add all offline prospects who agree to receive email newsletters from you. It is the easiest way to keep people interested long term without making them feel you are pushy.

How big is your rolodex?

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