Indians Love Mary Kay
February 18, 2008 | By Monika Mundell |
Mary Kay Inc. an American best belling Brand and one of the world’s leading direct selling companies entered the Indian beauty market in September 2007. Warmly welcomed by Indian women, Mary Kay announced the launch of its PureWhiteTM skin range. PureWhiteTM is designed to give the best results to Indian type skin.
Aimed at women to give them more beautiful and radiant skin, the new range of skin care will also be the centre of attention of the Miss India Worldwide Pageant 2008, held in New Delhi. Mary Kay will crown the Mary Kay Miss Beautiful Skin 2008 at this event.
President of Mary Kay Inc in the Asia Pacific region Mr. K K Chua stated that "India is an important market for Mary Kay Inc. We expect to generate the same success in India that we are recording in other Asia – Pacific markets.
In merely six months Mary Kay has received a very inspiring response from all over India. It’s very encouraging and we anticipate tremendous growth in 2008. With the beauty/cosmetic Industry booming, India will soon see a splurge of high quality skin and colour cosmetics from the house Mary Kay.”
The PureWhiteTM regime consists of a Cleanser, Mask, Softener, Essence, Day Lotion with Sunscreen and Night Cream. The range has been priced on the lower price end of the prestige category with a great value for money equation.
Read more about Mary Kay Inc.
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This growth would have been better if only the competition was also looked at before launching the company in India .
The cost of the products will come down once the products are manufactured in India with proper QA.