Saturation Factor
January 16, 2008 | By Monika Mundell | No Comments »
One concern I heard over and over again while prospecting in MLM was the saturation factor. Many would be MLM distributors offered their debate about their local market and how come that they can open a business as a seller of company XYZ when there already were dozens of others.
Worrying about saturation isn’t so far fetched when we think about the age of a company, the location of the distributor or the demand of the product. Often as an MLM company gets older, the demand of their product diminishes as the first wave of hype has truly gone. Plus there are already better and newer products that compete with them so it gets harder and harder to find clients.
In reality this is a valuable concern as I have myself experienced. The company I was involved in had its heydays back in the 80s and it is clear to me today that that was the first mistake I made while joining with them.
My own saturation worries were swept away by my uplines and I didn’t realize until later in my business, that this was actually a real worry. I did a lot of local lead generation and pretty much everywhere I turned there was negativity.
Mainly due to saturation
Others had pounded the pavement before me and people were simply not interested enough to provide me with tons of newfound leads.
If I had chosen a company that was new, vibrant and sexy with a product everybody is screaming for, I would most likely still be in an MLM business.
So is the saturation factor an issue?
For me it certainly was. What do you think?
Monika
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