Use Self-Funding Marketing Campaigns That Saves You $$$
February 14, 2007 | By admin | No Comments »
A lot of businesses failed because of negative cash flow – money going out is greater than money coming in. How can you avoid this? There are basically 2 method.
The easiest one is you rely on the retail profits you make to exceed the cost for your operating expenses like the example I gave you – basic sample of lead generation.
The second method is you need to do a little more work to set it up. Its where your marketing campaign – direct mail, flyer distribution, ad campaigns, autoresponder campaigns etc is self funded.
What I mean by self-funded is that the marketing campaign that lowers your marketing cost or pays for itself and sometimes makes you additional stream of income.
A good example of such campaigns are Joel Broughton’s & Paul Birdsall’s
http://www.payitforward4profits.com and Mike Dillard’s http://www.magneticsponsoring.com
Both of these campaigns attract network marketers by offering a high perceived value information for FREE by opt-in (subscribing) into their mailing list. The information provided then soft-sells the subscribers for their paid tools or resources. And it is these commisions or profit made that actually pays off the marketing campaign expenses itself.
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