Warning R Rated Email Marketing Secrets Contained!

April 1, 2008 | By Monika Mundell | 1 Comment »

Almost all MLM business owners have one thing in common. Most of them use leads to prospect new business owners. With increased spam awareness however this poses certain challenges. The biggest perhaps is that most prospects hardly bother opening our emails anymore.

In a world full of over stimulation it becomes increasingly hard to get people to take action. This could be a result of several factors:

  • lack of time
  • lack of interest
  • really boring subject line
  • overkill

Let’s look at each individual point and how we can over ride this with the biggest possible success.

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Lack of time: In a world full of clutter we have truly managed to create more work for us. Even though the idea for the digital age was to reduce our work and increase our freedom. For some reason something (or many things) went wrong.

We are now more stressed than ever and always rush from one place/task to the next. Therefore it is imperative to attract the attention of our prospects fast. Don’t send them mile long promotional emails.

Make it snappy and interesting to make them want to give you their time.

Lack of interest: This is one factor that has many MLM target="_blank" rel="nofollow" href="http://gobala.linktrackr.com/attractionmarketing-mlmrkeywords">MLM business owners puzzled. They find it hard to accept that people change their minds faster than their underwear. Therefore they get increasingly frustrated when people suddenly show no longer interest into their business proposal.

Some even get very upset and take this personal.

Please don’t.

Just accept the fact that people change their minds for many reasons and move on. Don’t waste your time and energies with the wrong crowd.

Really boring subject line: The subject line of our marketing emails is the most important part of our marketing campaign. We only have seconds to impress our prospects and prompt them to take action (reading your email).

Use words that prompt a reaction. Provoke. Tempt. Tickle.

But always stay on topic.

Overkill: The worst sin is when we send masses of email to our prospects on autopilot. Hammering them every day with yet another marketing ploy will get them to do one thing only.

And that isn’t joining your team. They will unsubscribe and that is the last you will ever hear of them.

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1 Comment »

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2008-06-07 01:25:50

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