Why Consumability Is Important?

February 25, 2007 | By admin | No Comments »

Yesterday, I met two MLMers from a water purification company (WorldWellnessNetwork – a Malaysian Local Company). I asked them about the ‘health’ of their business.

One of the leader who has 2000 people in his group replied, “Sales fluctuates as only 1 or 2 times a year, a replacement catridge is sold. Fortunately I have 2000 people in my group, so I do get residual income between RM 2000 (~ USD 588) to RM 3000 (~ USD 883) a month. I am looking for other opportunities where there are monthly repeat orders.”

If this leader had built the same group of 2000 even with the old traditional MLM target="_blank" rel="nofollow" href="http://gobala.linktrackr.com/attractionmarketing-mlmrkeywords">MLM companies, with the breakaway compensation plan – eg. Nuskin, Shaklee, Herbalife and others – which have consumable products, his income could have been more.

Lesson learn here is, the product or service you represent must be consumable that will result in weekly or monthly repeat orders.

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