Xango’s New Product

April 2, 2007 | By admin |


Remember how people tell us that Xango is an MLM company that only runs on one product line?

According to MLMblog, they have released a new type of juice.

Nearly five years ago, XanGo, LLC created the functional mangosteen product category with the introduction of a remarkable dietary supplement: XanGo? Juice. Leading our category with the world’s best mangosteen products has always been XanGo’s focus.

Today, we are excited to announce a future addition to our premium category product offering: XALOT Juice (pronounced zay-lo). XanGo’s exclusive XALO Juice formula combines the world’s most celebrated botanicals, headlined by aloe and mangosteen, to offer pure and nourishing benefits in a complete and complex functional beverage.

Our XALO Juice blend of aloe, mangosteen and other premium ingredients gives us a formula unique and differentiated from our flagship product, XanGo Juice. XALO Juice will have its own taste, benefits and brand identity.

XanGo will introduce the XALO Juice brand this summer in the pilot markets of Germany, Belgium and Austria. This brand introduction in the European Union is designed to strategically expand the reach of our category leadership.

From the looks of it, there will be many Asians who will take advantage of this and are really good at taking apart a product and rebranding an imitation (such as Lampe Berger vs Bel Air). I wouldn’t be surprised because we have seen Tahitian Noni launch in Malaysia (using the Noni fruit), 4life’s Riovida (using Acai Berry) and now Xango’s mangosteen. I won’t be surprised that one day, rambutan and durian juice enters the market!!


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